PRACTICAL GUIDE · BARCELONA
ISE 2027 in Barcelona: a useful video plan for exhibitors
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ISE 2027 is scheduled for 2–5 February 2027 at Fira de Barcelona Gran Via, according to the organiser. For an exhibitor, that creates a limited window to demonstrate a product, speak with customers and explain what is new. Recording without a plan can produce plenty of footage and few usable pieces. This guide treats each video as an answer to a real audience question, with permissions and editing decisions made before arriving at the venue.
Choose one audience and one question for each piece
“Cover our presence at the show” does not tell a team what to film. A systems integrator may need to see how a solution is installed. A buyer may want to compare constraints, support and maintenance. A potential employee may be interested in the people behind the product. Trying to address all three in one short film often creates a generic atmosphere recap.
Write down three questions your sales team actually hears. For each, choose a visual answer: a demonstration, a short explanation from a specialist or a scene showing the problem being solved. If no image adds meaning, an interview or simple graphic may work better than another sequence of booth shots.
Decide what to record before, during and after
Some things are easier to explain in a controlled setting: a long interview, a demonstration that needs clean audio or an executive message that may need several takes. During the show, it may be more valuable to capture reactions, product details, frequently asked questions and conversations arranged in advance. After the event, the team will still need to check claims, select footage and adapt it for each publishing channel.
Split the plan into essential, desirable and possible-if-time-allows. The essential list might contain the main demo and a specialist interview. Desirable footage could include questions from visitors who have agreed to take part. General atmosphere shots may sit in the third category, subject to venue and participant permissions. This priority order helps when the commercial schedule changes.
Build a demo that works on camera
A trade show demonstration is often designed for a person standing beside the product, not someone watching thirty seconds on a phone. Write one sentence about the problem, one visible action and one verifiable conclusion. Rehearse the sequence with the person presenting it. Make sure screens can be read, contain no private data and can be shown again if noise or interruptions spoil a take.
Avoid unapproved technical promises or figures. Say when a product is a prototype. Keep any conditions attached to a result. A short video can be accurate without becoming a full technical specification.
Book people and check permissions
Identify in advance who can speak for the company and when they are free. Prepare open questions, but agree the subject and intended use of the footage. For customers, partners and visitors, obtain the appropriate permission before filming or publishing an interview. Check the organiser’s and venue’s current rules for filming, accreditation, equipment and image use. Do not assume a visitor ticket authorises every kind of production.
The show floor will be full of brands, screens and people outside your project. Plan to keep sensitive information and third-party material out of frame. When in doubt, change the shot or record the explanation in a controlled space.
Set deliverables and approval before the show
A modest plan could include one main piece answering an important question, two explanatory clips and a set of supporting footage for later use. This is an illustrative plan, not a performance promise or a Studio Red package. Specify language, aspect ratio, captions, target date, rights to supplied material and who will approve the final cut.
Leave room for a post-event piece such as “The three questions we heard most often.” That becomes more useful if the sales team records questions during the show. Do not describe two conversations as a market trend, and do not present an unreleased feature as a launched product.
A five-line brief
“We are exhibiting at ISE 2027. We want integrators to understand one specific feature. Our product lead can give a three-minute demonstration. We need one main video and two possible excerpts in English and Spanish. We will confirm permissions, venue rules and technical claims before filming.” A brief like this lets a production team ask useful questions about scope, schedule and feasibility.
If you are planning video content around ISE 2027, Studio Red presents its brand video work in Barcelona at https://studiored.es/brand-video . Share the goal and schedule to discuss which production format may be feasible. Availability, venue access and any on-site filming must be confirmed separately.
Dates and venue: see the official ISE information: https://www.iseurope.org/location-opening-hours
ISE 2027 is scheduled for 2–5 February 2027 at Fira de Barcelona Gran Via, according to the organiser. For an exhibitor, that creates a limited window to demonstrate a product, speak with customers and explain what is new. Recording without a plan can produce plenty of footage and few usable pieces. This guide treats each video as an answer to a real audience question, with permissions and editing decisions made before arriving at the venue.
Choose one audience and one question for each piece
“Cover our presence at the show” does not tell a team what to film. A systems integrator may need to see how a solution is installed. A buyer may want to compare constraints, support and maintenance. A potential employee may be interested in the people behind the product. Trying to address all three in one short film often creates a generic atmosphere recap.
Write down three questions your sales team actually hears. For each, choose a visual answer: a demonstration, a short explanation from a specialist or a scene showing the problem being solved. If no image adds meaning, an interview or simple graphic may work better than another sequence of booth shots.
Decide what to record before, during and after
Some things are easier to explain in a controlled setting: a long interview, a demonstration that needs clean audio or an executive message that may need several takes. During the show, it may be more valuable to capture reactions, product details, frequently asked questions and conversations arranged in advance. After the event, the team will still need to check claims, select footage and adapt it for each publishing channel.
Split the plan into essential, desirable and possible-if-time-allows. The essential list might contain the main demo and a specialist interview. Desirable footage could include questions from visitors who have agreed to take part. General atmosphere shots may sit in the third category, subject to venue and participant permissions. This priority order helps when the commercial schedule changes.
Build a demo that works on camera
A trade show demonstration is often designed for a person standing beside the product, not someone watching thirty seconds on a phone. Write one sentence about the problem, one visible action and one verifiable conclusion. Rehearse the sequence with the person presenting it. Make sure screens can be read, contain no private data and can be shown again if noise or interruptions spoil a take.
Avoid unapproved technical promises or figures. Say when a product is a prototype. Keep any conditions attached to a result. A short video can be accurate without becoming a full technical specification.
Book people and check permissions
Identify in advance who can speak for the company and when they are free. Prepare open questions, but agree the subject and intended use of the footage. For customers, partners and visitors, obtain the appropriate permission before filming or publishing an interview. Check the organiser’s and venue’s current rules for filming, accreditation, equipment and image use. Do not assume a visitor ticket authorises every kind of production.
The show floor will be full of brands, screens and people outside your project. Plan to keep sensitive information and third-party material out of frame. When in doubt, change the shot or record the explanation in a controlled space.
Set deliverables and approval before the show
A modest plan could include one main piece answering an important question, two explanatory clips and a set of supporting footage for later use. This is an illustrative plan, not a performance promise or a Studio Red package. Specify language, aspect ratio, captions, target date, rights to supplied material and who will approve the final cut.
Leave room for a post-event piece such as “The three questions we heard most often.” That becomes more useful if the sales team records questions during the show. Do not describe two conversations as a market trend, and do not present an unreleased feature as a launched product.
A five-line brief
“We are exhibiting at ISE 2027. We want integrators to understand one specific feature. Our product lead can give a three-minute demonstration. We need one main video and two possible excerpts in English and Spanish. We will confirm permissions, venue rules and technical claims before filming.” A brief like this lets a production team ask useful questions about scope, schedule and feasibility.
If you are planning video content around ISE 2027, Studio Red presents its brand video work in Barcelona at https://studiored.es/brand-video . Share the goal and schedule to discuss which production format may be feasible. Availability, venue access and any on-site filming must be confirmed separately.
Dates and venue: see the official ISE information: https://www.iseurope.org/location-opening-hours